Ads report · Google + Meta
SPISA
FOODMARKET
Ads running & spend
1–25 September 2026
≈ 52,600 SEKtotal spend
30,478 SEKGoogle Ads · 2 campaigns
€1,960Meta Ads · 8 ads running + 2 boosts
Total spend · 1–25 Sep 2026
≈ 52,600 SEK spent across Google and Meta
Google Ads
30,478SEK
PMAX 20,087 SEK
Search 10,391 SEK
Search 10,391 SEK
+
Meta Ads
€1,960
≈ 22,126 SEK
8 ads running + 2 finished boosts
8 ads running + 2 finished boosts
=
Total
≈ 52,600SEK
Google 58% · Meta 42%
of all ad spend
of all ad spend
PMAX38%
Search20%
Meta42%
What Google delivered
192,530impressions
12,400clicks
8,066conversions
3.78 SEKper conversion
Conversions = 7,520 “Get directions” + 546 Google-modelled store visits.
What Meta delivered
3.22Mimpressions
€0.61per 1,000 impressions
3,650link clicks
€0.54per link click
Running ads are optimised for reach; the biggest single ad reached 310,932 people.
EUR → SEK at 11.29 (mid-market rate, 24–25 Sep 2026). Meta total includes €69 on two boosted posts that finished earlier in September.
SPISA · Ads running · 1–25 Sep 2026
2 / 7
Google Ads · 30,478 SEK
PMAX brings the volume, Search the efficiency
Both campaigns run in English, Spanish and Swedish. = the better of the two campaigns.
Performance MaxBudget 802 SEK/day
PMAX | Spisa Foodmarket
20,087SEK66% of Google spend
Impressions141,795
Clicks8,243
CTR5.81%
Avg. CPC2.44 SEK
Conversions5,257
Cost / conv.3.82 SEK
Conv. rate62.2%
Asset groupsEN · ES · SV
SearchBudget 412 SEK/day
SRCH | Spisa Foodmarket
10,391SEK34% of Google spend
Impressions50,749
Clicks4,157
CTR8.19%
Avg. CPC2.50 SEK
Conversions2,809
Cost / conv.3.70 SEK
Conv. rate67.6%
Ad groupsEN · ES · SV
“Conversions” here are direction requests + store visits (not purchases).
SPISA · Ads running · 1–25 Sep 2026
3 / 7
Google Ads · English vs Spanish vs Swedish
Spanish converts cheapest, English brings the most volume
Search + PMAX combined · ranked by cost per conversion (direction request or store visit)
1
ESSpanish
3.70SEK / conv.
cheapest conversions
Conversions3,237 · 40%
Spend11,983 SEK · 39%
2
ENEnglish
3.78SEK / conv.
just 2% pricier than Spanish
Conversions4,357 · 54%
Spend16,485 SEK · 54%
3
SVSwedish
4.26SEK / conv.
15% more expensive than Spanish
Conversions472 · 6%
Spend2,009 SEK · 7%
| Language | Search ad group | PMAX asset group | Combined |
|---|---|---|---|
| Spanish | 3.50 SEK· 1,621 conv.#1 | 3.90 SEK· 1,616 conv.#2 | 3.70 SEK#1 |
| English | 3.92 SEK· 1,021 conv.#2 | 3.74 SEK· 3,336 conv.#1 | 3.78 SEK#2 |
| Swedish | 4.27 SEK· 168 conv.#3 | 4.25 SEK· 304 conv.#3 | 4.26 SEK#3 |
Spanish wins in Search, English wins in PMAX, where it takes 62% of the budget. Swedish comes last in both.
SPISA · Ads running · 1–25 Sep 2026
4 / 7
Google Search · the ads
The three Search ads, ranked
SRCH | Spisa Foodmarket · one responsive search ad per language · teal = best of the three, red = weakest
1SpanishBest on every metric
Sponsored
SSpisa Foodmarket
Spisa Supermercado en Marbella | Supermercado cerca en Marbella | Spisa Foodmarket cerca de ti
Compras diarias en un lugar tranquilo, con café y sitio para sentarte. Tu lugar de barrio para lo esencial, deli fresco y café, agradable y sencillo.
15 headlines · 4 descriptions · Ad strength Average
Cost / conv.3.50 SEK
Conversions1,621
Conv. rate69.7%
CTR8.52%
Avg. CPC2.44 SEK
Clicks2,326
Impressions27,315
Spend5,677 SEK
2EnglishLowest CTR & conv. rate
Sponsored
SSpisa Foodmarket
Biggest Swedish Grocery Store | Marbella Grocery Nearby | Spisa Foodmarket Nearby
Fresh, balanced lunch in a calm space—salads and deli, made for slowing down. Meet a friend, take in the view, and ease into a slower moment at Spisa.
15 headlines · 4 descriptions · Ad strength Average
Cost / conv.3.92 SEK
Conversions1,021
Conv. rate64.5%
CTR7.75%
Avg. CPC2.53 SEK
Clicks1,582
Impressions20,402
Spend3,999 SEK
3SwedishPriciest clicks, small volume
Sponsored
SSpisa Foodmarket
Spisa Livs i Marbella | Mataffär nära dig i Marbella | Spisa Foodmarket nära dig
Vardagsinköp i en lugnare miljö plus kaffe och en plats att sitta när du vill varva ner. Ditt kvartersställe för det viktigaste, färsk deli och kaffe, trivsamt och enkelt.
15 headlines · 4 descriptions · Ad strength Good
Cost / conv.4.27 SEK
Conversions168
Conv. rate67.3%
CTR8.21%
Avg. CPC2.87 SEK
Clicks249
Impressions3,032
Spend714 SEK
SPISA · Ads running · 1–25 Sep 2026
5 / 7
Meta Ads · Facebook + Instagram
8 ads running, €1,891 spent
Sorted by spend · all 8 are optimised for reach, so the key cost is € per 1,000 people reached
The Swedish supermarket everyone is talking about
Biggest reach
€506.71
| Reached | 310,932 |
| Impressions | 927,122 |
| Link clicks | 298 |
| € / 1,000 reached | 1.63 |
Fuengirola – Prisgaranti
Most link clicks
€349.35
| Reached | 197,188 |
| Impressions | 514,807 |
| Link clicks | 868 |
| € / 1,000 reached | 1.77 |
Spisa har allt för kräftskivan!
Cheap reach at scale
€338.31
| Reached | 282,486 |
| Impressions | 715,514 |
| Link clicks | 710 |
| € / 1,000 reached | 1.20 |
2 ads
All Bakery video · Marbella & Estepona
Cheap reach, few clicks
€337.49total
| Marb. | Estep. | |
|---|---|---|
| Spent | €168.86 | €168.63 |
| Reached | 144,879 | 140,197 |
| Link clicks | 51 | 51 |
| € / 1,000 | 1.17 | 1.20 |
2 ads
Finnish – “We still love you”
Targeted = pricey reach
€291.66total
| Algo. | Target. | |
|---|---|---|
| Spent | €156.80 | €134.86 |
| Reached | 99,285 | 3,319 |
| Link clicks | 321 | 276 |
| € / 1,000 | 1.58 | 40.63 |
Spisa Foodmarket Fuengirola After Work
Smallest budget
€67.03
| Reached | 54,790 |
| Impressions | 104,719 |
| Link clicks | 139 |
| € / 1,000 reached | 1.22 |
Also in September (finished):Facebook post “Spisa Foodmarket is at Spisa Foodmarket.” €39.67 · 308 post engagements·Instagram post “Ja, ni läste rätt. På söndag…” €29.59 · 785 profile visits
SPISA · Ads running · 1–25 Sep 2026
6 / 7
Takeaways
What the numbers say and what to do next
Google Ads
1
Spanish Search is the star
Best on every metric: 3.50 SEK per conversion, 69.7% conversion rate, 8.52% CTR. Search is capped by its 412 SEK/day budget, which makes it the first place to add money.
2
Clear the PMAX policy flag
All three asset groups are limited for “Misleading ad design”. Fixing the flagged assets removes the limit on two-thirds of the Google budget.
3
Swedish is the weakest language
4.26 SEK per conversion (15% above Spanish) and just 6% of conversions, so it works best as a niche.
Meta Ads
4
Prisgaranti drives the clicks
868 link clicks at about €0.40 each, the best traffic driver of the eight. Kräftskivan gives the cheapest reach at scale: 282K people at €1.20 per 1,000.
5
The Finnish “targeted” ad is saturated
3,319 people seeing it ~4.7 times each → €40.63 per 1,000 reached vs €1.58 for the algorithm version. Widen the audience or fold it into the algorithm ad.
6
Bakery videos bring reach but few clicks
€1.17–1.20 per 1,000 reached but only 51 clicks each (≈ €3.31 per click). Good for awareness; add a clear call-to-action if visits are the goal.
Note: Google’s “conversions” are 7,520 direction requests + 546 modelled store visits. They show intent to visit a store and are not purchases.
Bottom line: ≈ 52,600 SEK bought 8,066 Google conversions and 3.2M Meta impressions. Proposal: lower the Google budget in line with seasonal demand by taking the cut from PMAX (802 of the 1,214 SEK/day) and keeping Search, where Spanish converts cheapest at 3.50 SEK, at its current budget.
SPISA · Ads running · 1–25 Sep 2026
7 / 7